Learn corporate, marketing, and multimedia communication with a curriculum designed for today’s dynamic media industry.

Study in television studios, digital media labs, and creative industry networks while building your portfolio from day one.

Graduates are prepared for careers in public relations, digital media, journalism, and creative communication industries

Profile Communication Science Study Program

The Bachelor of Communication Studies program is one of the programs offered by the Faculty of Economics and Social Sciences at Bakrie University (FEIS UB).

It was established based on the Decree of the Minister of National Education of the Republic of Indonesia Number 102/D/O/2009 dated July 16, 2009 and Correction Decree Number 181/D/O/2009 dated October 29, 2009.

The Communication Studies program at UB began operations and accepted new students on August 9, 2010, with three specializations.

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Why Communication Science

The communication studies major is currently one of the most popular majors among students. According to several sources, this major was created to teach effective communication skills that can be applied to various fields. Many universities offer this major, one of which is Bakrie University. Here are some reasons why you should major in Communication Studies at Bakrie University.

The first reason for choosing communication studies is related to the learning method. When you study communication studies at Bakrie University, you can get two things at once, namely theory and practice.

When you take communication studies at Bakrie University, you will encounter many new and exciting things, from learning about film to technology. Studying communication gives you a broad perspective on culture, politics, and history.

In addition to learning about yourself, studying communication at Bakrie University allows you to see the world from a broader perspective. As a student, you can see how people connect with one another.

Another important thing when you become a communication science student is learning how to convey messages effectively. This will be taught at Bakrie University when you study Communication Science.

Studying communication at Bakrie University can help you hone your social skills. Especially when you study with foreign students, your skills will be further refined.

Graduate Competencies

Graduates of the Communication Science Program at Bakrie University are versatile, strategic communicators equipped to master the dynamic and convergent media landscape. Our specialized curriculum is designed to provide deep expertise in three critical concentrations, ensuring our alumni are not just participants but leaders in their chosen fields.

ability to design, implement, and evaluate communication campaigns across platforms.
skills in content creation, digital journalism, audiovisual storytelling, and creative media design.
expertise in building brand image, handling corporate communication, and managing CSR initiatives.
capacity to analyze audiences, media trends, and cultural dynamics to inform strategic decisions.
communication practices rooted in integrity, adaptability, and ethical responsibility in the digital era.

Curriculum

  • Bahasa Indonesia
  • English 1
  • Introduction to Communication Sciences
  • Creative and Innovative Thinking
  • Ethiquette and Personality Development
  • Academic Writing and Presentation Skills
  • Introduction to Communication Sciences
  • English 2
  • Communication Theories 1
  • Computer Graphics & Visual Communication Design
  • Introduction to Public Relations and Corporate Communications
  • Introduction to Marketing Communication and Digital Media
  • Introduction to Multimedia Communications
  • Communication Theory 2
  • Intercurtural Communication and Popular Culture
  • Interpersonal Communication
  • Quantitative Social Research Methods and Statistic
  • Introduction to Branding
Specialization:
Corporate Communication
  • Media Relations
  • Cyber Public Relations
  • Public Relations Content Writing Practic
Marketing Communication
  • Consumer Behavior
  • Copywriting and Creative Digital Content
Multimedia Communication
  • Camera and Audio Video Editing
  • Photography Journalism
  • Writing for Journalism
  • Psychology of Communication
  • Qualitative Social Research Methods
  • Organizational Communication
  • Business Communication
  • Entrepreneurship
Specialization:
Corporate Communication
  • Public Relations Etnography
  • Internal Relations
  • Investor Relations
  • Public Relations Photography
Marketing Communication
  • Etnography and Consumer Insights
  • Brand Fotography
  • Brand Videography
Multimedia Communication
  • Online News
  • Journalistic Ethics and Media Law
  • News Broadcast
  • Ethics and Philosophy of Communication
  • Mass Communication
Specialization:
Corporate Communication
  • Costumer Relations
  • Public Relations Activation
  • Public Relations Ethics and Litigation
  • Corporate Social Responsibility and Community Relations
  • Marketing Public Relations
  • Visual Content Production
  • Public Relations Videograph
Marketing Communication
  • Ethics Issues and Regulations in Adversting
  • Print and Digital Ads Production
  • Social Marketing Communications
  • Brand Activation
  • CSR as A Marketing Communication Strategy
  • Brand Storytelling and Narative
Multimedia Communication
  • Journalism on Contemporary Issues
  • Media and Cultural Studies
  • Management and Audio Content Production
  • Management and Video Content Production
  • Fact Check
Specialization:
Corporate Communication
  • Public Relations Research
  • Lobbying and Negotiation
  • Brand Corporate Strategy
  • Communication Strategy for Crisis
  • Multimedia Content Production (Corporate Communication)
Marketing Communication
  • Business Management of Marketing Communication
  • Multimedia Content Production (Marketing Communication)
  • Media Planning
  • Digital Branding and Marketing
  • Brand Communication Research
  • Semiotics and Consumer Culture
  • Strategic Marketing Communication
Multimedia Communication
  • Multimedia Investigation
  • Management and Multimedia Production
  • Multimedia Research
  • Multimedia Economics and Politics
  • Content Media Branding
  • Journalism Data
  • Pancasila and Civic Education
  • Internship
Specialization:
Corporate Communication
  • Public Relations Audit
  • Business Management of Public Relations
Marketing Communication
  • Marketing Communication and Public Policy
  • Public Relations Strategy for Marketing
Multimedia Communication
  • Multimedia Documentary
  • Political Communications
  • Thesis

Alumni

“Experience The Real Things stands out because lecturers always bring real projects into the classroom”.

Octaviniant Aspary

Communication Science - Communication Science Lecturer Bakrie University

“The experiences and knowledge I gained in college have become a solid foundation to help me face the challenges in my professional career today”.

Olivia Ersafitri

Communication Science - Customer Relations Sunshine Coast Australia

“Communication Science students learn from accomplished practitioners and benefit from advanced, well-equipped laboratories”.

Wandha Dwi Utari

Communication Science - Ex Presenter Indosiar

“At Bakrie University, I gained organizational experience, internships, and the spirit to try new things”.

Syifa Rahmawati

Communication Science - Driver Welfare Shopee Indonesia

“The experiences and knowledge I gained in college have become a solid foundation to help me face the challenges in my professional career today”.

Olivia Ersafitri

Communication Science - Customer Relations Sunshine Coast Australia

Frequently Asked Questions (FAQ)

The program combines academic rigor with experiential learning, supported by facilities such as TV studios, editing rooms, and digital media labs, and strong links to creative industries and media partners.
Yes. Students are encouraged to engage in real projects, collaborative assignments, and industry-based activities that allow them to graduate with a strong professional portfolio.
Alumni pursue careers in public relations, digital marketing, corporate communication, journalism, broadcasting, content creation, and creative industries.
Yes. Through guest lectures, seminars, and global collaborations, students are introduced to international perspectives and trends in communication.